FAQ
Questions, answered plainly.
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Getting started
What is Cailub?
Cailub turns the information you already have — your website and approved documents — into an AI assistant that answers customer questions and captures enquiries.
What is the difference between a chatbot, assistant and agent?
A chatbot answers questions from approved content. An assistant gives more contextual help, such as qualifying leads. An agent can carry out agreed tasks through authorised integrations. Most businesses start with a chatbot.
Why would my business need an AI chatbot?
If customers repeatedly ask the same questions, or enquiries arrive when your team is busy, an assistant can answer from approved information and capture details for follow-up.
Can I try Cailub before paying?
Yes. Create a free demo using your website address. No payment details are needed.
How does the free demo work?
You enter your website address. Cailub reads a small number of your public pages, prepares a temporary knowledge base and lets you ask your demo assistant real questions about your business.
Does the demo use my website?
It uses publicly accessible pages from your website only. It does not access private systems or confidential information.
Pricing
How much does it cost?
An AI chatbot for your existing website is £49/month with no setup fee if you install it yourself, or £299 one-off installation then £49/month if we install it for you (one fee if we also set up Laila). A new website is £249 one-off, with optional £49/month maintenance that includes hosting. A new website with a Cailub AI chatbot is £249 one-off if you add the chatbot yourself, or £349 if we install it, then £58/month in two parts: £29 website care and £29 for the chatbot. Optional chatbot add-ons are £39/month each, and Laila, the AI Phone Receptionist, is coming soon (not yet available to buy) and will start at £49/month with 150 minutes. Business Growth services and bespoke work are priced separately on the pricing page.
What do the monthly fees cover?
Website care (£49 a month on its own, or £29 as part of the Website + AI Chatbot bundle) covers hosting, security updates, small content edits and uptime monitoring. The chatbot fee (£49 a month on its own, or £29 in the bundle) covers running costs, answer updates and a monthly conversation summary. The £29 chatbot price only applies together with a Cailub website.
What are the usage limits?
Each chatbot includes a fair monthly conversation allowance, confirmed before you buy. We do not offer unlimited usage.
What happens if I cancel?
Monthly care can be cancelled any time and stops at the end of the paid month. For the website-only plan, your website remains yours.
Data and privacy
What happens if it does not know an answer?
It can be configured to say it does not know and offer a way to contact your team, rather than guessing.
How is my data used?
Your content is used to answer questions for your assistant only. Read the Trust Centre for an honest status of each protection.
Setup and installation
Can I add the chatbot to my existing website?
Yes. Installation is a short copy-and-paste snippet. You can also share a hosted chatbot link.
What if I cannot edit my website?
Use the hosted chatbot link, send the instructions to your web developer, or choose done-for-you setup.
Can Cailub capture leads?
Yes, where configured. Visitors can leave their details so your team can follow up.
Can it connect to my CRM, booking system or other tools?
Calendar booking is coming as an optional add-on. A connection to your CRM, or to other tools, is built as bespoke work: we scope your system first, then quote, so it is tested and secured properly. Until then, every enquiry is saved in your Cailub dashboard and emailed to you.
Can I change the chatbot’s branding?
Yes. Your chatbot uses your name, colours and welcome message, built to match your new website.
Institutions
Can a university or bank use Cailub?
Yes, through a scoped institutional project that accounts for governance, security and approval requirements.
How are institutional projects priced?
Implementation projects start from £2,500. Final pricing depends on scope, integrations, usage, security requirements and support.
Try it on your own website.
Paste your web address and see an assistant answer questions about your business. No payment details needed.


